SlipStream Auto Video Marketing Makes Static Automotive Ads A Thing Of The Past
In 2020, Facebook has amassed more than 223 million active users in the U.S. Our custom audience creation and advanced behavioral targeting through Facebook’s social marketing platform connects the right shopper with the right vehicle on your lot. Many members of this audience have visited your website or viewed a listing of yours within the last 90 days. That's about the time it takes most shoppers to make a buying decision. Now, your dealership can be part of their buying journey from initial search through to completed purchase.
Car Shoppers’ Interests and Goals Evolve Throughout Their Vehicle Search. Shouldn’t The Content They’re Able To View Evolve With Them?
Static ads show a single picture everywhere they're displayed and only lead to your website's homepage. This can leave the prospect feeling lost and just as uncertain about purchasing as when they first clicked on your ad. With SlipStream’s Facebook Marketing ads you can expect:
- Dynamic video ads tailored specifically towards your inventory.
- Automated daily inventory updates based on visitors behavior.
- Leads the prospect directly to your vehicles details page VDP.
- Industry-leading strategy that increases click-through rates by an average of 400%.
- Comprehensive in-market search and website retargeting with the industry's lowest cost per click.
- Extensive insight into your customer's buying journey online with enhanced tracking.
- In-depth dealer reporting that identifies sales opportunities within your market.
How Does SlipStream Social Work?
Proven Strategy For More Sales
Based on your goals, we'll launch a campaign that drives highly-qualified shoppers looking to buy directly to your website. Thereafter, our system will make recommendations based on their viewing history for deep VDP retargeting.
Compelling, Dynamic Content
The SlipStream system automatically optimizes your ad delivery algorithm to consistently show the right piece of active inventory to the right shopper online. All based on their current browsing behavior. This empowers us to deliver ads relevant to vehicles and brands they're interested in.
Video Viewers Buy More Vehicles
Whenever anyone clicks to view one of your professional video ads, they're instantly directed to your VDP for that vehicle. Since sales is a numbers game, our goal is to drive significantly more VDP views. More views mean more sales month in and month out.
Increase Sales, Automatically
Your team's time is valuable and we believe it should be spent doing what they do best: providing one-of-a-kind service to eager customers. Those priceless interactions are where the rubber meets the road. Our service saves time and minimizes effort with automated daily inventory uploads to Facebook with dynamic ad content that's pulled directly from the associated VDP.
Comprehensive Ad Coverage
Reach the right buyers by offer options that are really worth considering using campaigns built around both new and pre-owned inventory. Our system will continue delivering effective ads as their viewing history evolves. This ongoing optimization is designed to keep all VDP visitors fully engaged.
Ready To Start Selling More Inventory With Effective Social Marketing?
Did you know? Viewers retain 95% of a message when they watch it in a video compared to 10% when reading that same message in text.
We use SlipStream for all of our visual and video marketing. They go way above and beyond, quite simply the best people to deal with. A+++
— Joe Baldi | UCM | BMW Of Daytona Beach