THE POWER OF VIDEOS
Why Use Video?
- Search Engines LOVE video. Video content increases your website search engine ranking – driving more traffic to your site and more consumers to your showroom.
- Pages with video earn Google’s highest quality score ranking, and appear right beneath paid search ads.
- 53% of today’s consumers want to see video. Providing video content marks you as progressive.
- Online videos stop shoppers. Additional viewing time helps drive them to your dealership.
- Posting vehicle” walk-arounds” on your web site and 3rd party sites make it easier for customers to fully experience your entire inventory.
- Videos combine sight, sound and motion for the most compelling presentation of your vehicles.
Professional quality, full-motion, HD video is now mandatory for any dealership that’s serious about their Internet marketing program.
Millward Brown research reports that “49% of consumers visit a dealership after watching a video walk-around.”
According to Forrester Research “a minute of video is worth 1.8 million words.” And “…the chances of getting a page one listing on Google increases 53 times with video.”
Shoppers Are Taking Action After Watching Video
Source: Milward Brown Digital Vehicle Google Shopper Path to Success 2013